News & Discussion: Wine Industry

Developments in Regional South Australia. Including Port Lincoln, Victor Harbor, Wallaroo, Gawler and Mount Barker.
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News & Discussion: Wine Industry

#1 Post by Wayno » Fri Jun 03, 2011 12:57 pm

Hi all, a new thread to pull together wine industry related topics.

To start, and in the spirit of online discussion, the Adelaide Hills region wine industry has taken to the net.

http://www.adelaidehillswine.com.au/wineroom
Wine 3.0 challenge for Hills

POSSIBLY too thin-skinned when it comes to criticism, the wine industry is about to fully expose itself to the slings and arrows of social media 3.0.

The Adelaide Hills Wine Region tonight launches a virtual Wine Room – an online, interactive forum where fans or critics can engage in live banter with winemakers and with each other.

The Web 3.0 site is a research project by the Adelaide University School of Business to examine how social media is used by the wine industry – the first study of its kind by the wine industry.

“Everybody engaged in this knows the risk,” marketing lecturer Dr Roberta Veale told Indaily. “If somebody posts up a comment and says, I tried so-and-so’s wine and I didn’t like it, that statement will stay there"

“We will moderate it to ensure there is no foul language and those sorts of things, but if somebody goes up there and says, I was up at so-and-so’s winery and thought it was lousy, that will sit there.

“This is kind of the risky side, I guess, of going down this path – you have to be thick-skinned enough to say, well, if somebody is giving us honest criticism, we have to cop it.”

For tonight’s launch, an “online tasting” will be conducted by Hahndorf Hill Winery while the participants remain in the comfort of their own homes. There will be a live streaming of the tastings and instant feedback and questions.

Dr Veale said the Wine Room represented a groundbreaking strategy for the Adelaide Hills wine industry.

“To our knowledge, no other wine region has employed this technology and these types of consumer engagement strategies – combining community building and social media tools – as a marketing device for the region as a whole.

“In time, we expect to see members of the Wine Room hosting their own events and showing their fellow community members what the region and its products mean to them.”

She expected other wine regions to follow the Adelaide Hills lead.

In a sense, the Wine Room could be a virtual focus group of unlimited numbers where the participants became involved in product development, Veale said.

“A wine brand, for example, might go online and say, here’s a concept for a new label; we are thinking about launching this wine and this label; what do you think?

“Certainly some brands like Harley Davidson and Apple use it very effectively for new product development because their own customers make suggestions to them.”

One of the questions that Dr Veale is keen to answer for her own research is the extent to which people will accept a brand owner creating an online space.

“Because traditionally the successful sites are consumer-owned. And also what events and strategies do people enjoy most and lead to the brand attachment that we are looking for?

“Obviously at the end of the day the brands themselves hope that we can engender some loyalty and support.”

Dr Veale, a pinot noir fan, said that negotiating her way through the wine egos and convincing them to participate was all part of the process.

“Those brands that are participating are up for it. Participation is entirely voluntarily. Those that don’t want to, that’s fine, no problem.”

The Wine Room will be launched online at 7pm. Membership is free at http://www.adelaidehillswine.com.au/wineroom/register Funded by the Grape and Wine Research and Development Corporation (GWRDC), the project is supported by the University of Adelaide’s Wine2030 Research Network and the Business School.
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Re: Wine Industry News

#2 Post by flavze » Mon Jun 20, 2011 7:34 pm

has anyone been watching this? I know the person who hosts it and have found out it won't be continuing as the Uni is pulling the plug on it.

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Re: Wine Industry News

#3 Post by Wayno » Tue Jun 21, 2011 7:01 am

dang! and it was just getting started :-(
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Re: Wine Industry News

#4 Post by flavze » Thu Jun 23, 2011 6:45 pm

Wayno wrote:dang! and it was just getting started :-(
the wine industry could take it over and run it but i haven't heard anything yet, hopefully they do.

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Re: Wine Industry News

#5 Post by Wayno » Fri Jun 24, 2011 10:12 am

Oxford Landing, a great local SA brand from Waikerie, has proposed an interesting marketing campaign for the London underground. It would certainly help their brand, and also boost the prospect of Londoners vacationing in SA.

Watch the video on AdelaideNow
SA's blue skies, rich soil and rolling vineyards could soon brighten the journey for London commuters.

A bold marketing move by SA wine brand Oxford Landing may see the Oxford Circus tube station be transformed and renamed Oxford Landing.

The savvy marketing campaign can be viewed on YouTube. Hand-painted images of lush, green vineyards and rich, red soil on walls and by escalators are just some of the ideas the winery has proposed.

Oxford Landing general manager Brenton Fry said the company was currently in direct talks with the London Transport Department.

"They didn't say no, they were quite interested, we've talked about figures," Mr Fry said.
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Re: Wine Industry News

#6 Post by Wayno » Tue Mar 06, 2012 10:09 am

This won't receive top billing on the 6pm news, but definitely another feather in the cap for the SA wine industry.
ONE of the top names in South Australia's wine industry - Peter Gago - has been catapulted to further stardom after being recognised internationally by the world's most respected experts.

Named overnight by the venerable Institute of Masters of Wine as the global Winemaker's Winemaker of the Year, Mr Gago was rewarded for his body of work with the SA based Penfolds brand.

The Penfolds Chief Winemaker, responsible for overseeing the production of icons like Grange, Bin 389 and Yattarna chardonnay, was present to accept the award at the world's largest annual wine fair Prowein in Dusseldorf, Germany, but his thoughts soon turned to home when receiving the accolade.

"I'm naturally chuffed and thankful," Mr Gago said.

"This award offers outstanding global recognition for Australian winemaking, and naturally it's a terrific accolade for the Penfolds winemaking team.

"I'm also feeling guilty.

"It's harvest and I'm approximately 12,000 miles away.

"Payback, no doubt, awaits when I return," he said.

The award, delivered by less than 300 of the world's top wine brains and Europe's leading trade publication, Drinks Business Magazine, praised Mr Gago for "giving 150 per cent to everything he does".

"It cannot be easy to manage an iconic brand and continue to take it to a new level, but he seems to constantly innovate, care-take and raise the bar of one of the world's most appreciated and valued wine labels," MW Lynne Sherriff said at the gala awards event.
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Re: Wine Industry News

#7 Post by flavze » Tue Mar 27, 2012 10:28 pm

not really industry news but the 2012 vintage is shaping up as the best ever for the Adelaide Hills, yields are down up to 50% but the quality is amazing! If ya like Adelaide Hills wines then 2012 is stuff you want to get hold of when it comes out!

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Re: News & Discussion: Wine Industry

#8 Post by Wayno » Fri Mar 22, 2013 8:33 pm

This is well overdue, targeted overseas, and a good proof point for our new logo, perhaps.

AAP
SA wine makers launch new campaign

Adelaide wants to become what Bordeaux is to France - the wine capital of the nation.

The state's winemakers have launched a campaign to promote Adelaide, seeking to identify the city more closely with the state's leading wine regions, including the Barossa Valley.

SA Wine Industry Association spokesman Marc Allgrove said the state's wine sector produced 75 per cent of the nation's premium wines and had the country's best known wine regions and the majority of its highest profile wineries.

"However, when our winemakers travel overseas they have to explain where `South of Australia' is," he said.

"We want to change the international mindset with a simple proposition so that Adelaide will be seen in the same way as Bordeaux is the wine capital of France, Florence is the wine capital of Italy and San Francisco is the gateway to the US wine country.

"Great cities that launch visitors into international quality wine and food experiences."

Mr Allgrove said the industry would embark on a major promotion offering a special experience every day for the next year.

Delivered through iPhone and Android apps, the campaign would put the spotlight on hundreds of cellar doors and wine bars, restaurants and cafes.

South Australian Premier Jay Weatherill will launch the campaign on Friday.

At the launch, Mr Weatherill said food and wine were central to the state's identity.

"Adelaide truly is the wine capital of Australia," he said.

"We are home to some of the world's oldest vines and produce some of the world's most iconic wines."
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Re: News & Discussion: Wine Industry

#9 Post by Wayno » Wed Apr 03, 2013 8:02 pm

Most posts in this topic are by myself 8) because I love wine - and SA wine is particularly AWESOME! Here's proof:

From winecompanion.com.au
South Australian premier Jay Wetherill has recently announced a year-long campaign by Adelaide to attract wine and lifestyle tourists to South Australia, with a special focus on Adelaide. The South Australian Wine Industry Association is part of the campaign, and has released an interesting list of achievements which some may see as wine trivia, others as an interesting perspective on the smallest Australian mainland capital city.

Why Adelaide is the Wine Capital of Australia:

• South Australia currently produces 72% of the premium wine in Australia.
• Adelaide is the only Australian city that has seven wine regions and 200 cellar doors within an hour's drive (McLaren Vale, Langhorne Creek, Barossa Valley,Eden Valley, Adelaide Hills, Clare Valley)

• Wine contributes more than $2 billion to the SA economy ($1.14 billion in exports) and ranks just behind mining as a major income earner. It also generates more than 3 times that revenue through value adding - bottles, barrels, cartons, stainless steel tanks, distillation etc

• The nation's first wine education institution, Roseworthy Agriculture College opened here in 1883. First Diploma of Oenology started in 1936 and the first students graduated from Roseworthy in 1938.

• Nation's first wine science organization - Australian Wine Research Institute opened in 1955.

• Penfolds chemist Ray Beckwith's developed world first micro-biology technologies in the 1960s, preventing bacterial spoilage of wines. He was known to have said "Now you have the science, let the art begin." Ray died last year aged 100.

• Max Schubert was the first winemaker in the world to mature Shiraz in American oak, creating a unique Australian wine: Grange Hermitage.

• The oldest pre-­?phylloxera vines in Australia and among the oldest in the world are in the Barossa and McLaren Vale.

• Leading Australian producer of fortifieds to the British Empire at Federation (1901). Yalumba supplied the India Raj with sherry, port and tokay until the 1940s.

• Renmark winemaker Tom Angove invented the first bag in the box wine cask

• Home of the biggest selling wine in Australia in the 1950s and 1960s - Orlando Barossa Pearl developed by Colin Gramp

• More Jimmy Watson Trophies than any other state (37 out of 51 or 75% since 1962)

• Only winemaker to win Jimmy Watson hat trick - Wolf Blass (1974, 1975, 1976)

• Most internationally famous Australian wine regions - Barossa, Coonawarra and McLaren Vale have been acknowledged in surveys among the top 5 best known wine regions in Australia

• 27% of the nation's wineries (400 cellar doors and 661 wineries)

• South Australia has the dominant share of national grape and wine production (48%), exports (56%) and hectares planted to wine grapes (48%) is in South Australia.

• The oldest family owned winery in Australia, Yalumba, is in South Australia.

• More than half of each category in the prestigious Langtons Classification are SA wines.
- 9 out of 17 Exceptional (52%)
- 20 out of 32 Outstanding (62%)
- 18 out of 36 Excellent (50%)
- 21 out of 38 Distinguished (55%)

• Highest priced wine in Australia - Penfolds Block 42 Ampoule - $168,000

• Second highest priced wine Torbreck The Laird $730

• Due to a unique quarantine policy, South Australia was the only wine region in the world to avoid the phylloxera pest which destroyed vineyards in California, France, Germany New Zealand and the Eastern states of Australia in the 1890s. This means we have ancient vines planted before the 1880s which are still alive in the Barossa and McLaren Vale.

• Home of the best wine ever made in Australia - Penfolds Bin 60A won more show trophies than any other Penfolds wine (19 trophies and 33 gold medals). In August 2004 it was the only New World wine to be listed in Decanter’s Top Ten Greatest Wines of All Time.
• Home of Seppeltsfield Para Liqueur -only 100 year old single vintage wine released anywhere the world. Also only wine to receive 100/100 points each year from James Halliday Wine Companion (1907 - 1913)

• Wine industry is the leading regional employer in SA providing more than 10,000 jobs from professional management positions to winery and vineyard labor.

• South Australian wine is exported to over 100 countries, with the major markets being UK, USA, Canada and China.

• Penfolds Block 42 of the Kalimna Vineyard in the Barossa is the oldest continuously-producing Cabernet vineyard in the world (planted 1886-­?1888).

• Home to the National Wine Centre and the headquarters of the Australian wine industry - Wine Australia, Winemakers Federation of Australia, Winegrapegrowers Council of Australia, Grape Wine Research and Development Corporation, SA Wine Industry Association.

• Hosted first Australian Wine Marketing Conference (1999, 2001, 2003, 2005)

• Largest and longest running vintage festival in Australia - Barossa Vintage Festival - started in 1947

• Host of first international wine trade event, Savour in October 2013

• At least 365 wine and food events are held in SA every year – 365daysofwineandfood.com.au
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Re: News & Discussion: Wine Industry

#10 Post by Maximus » Thu Apr 04, 2013 10:30 am

Wayno wrote:Most posts in this topic are by myself 8)
Mate, I'll keep you company... :cheers:

I'm a big fan of this latest push to promote SA's wine culture. The term 'world-class' is used a lot, but SA wines really do fit that description -- certainly more so than any other state. As a resident of Canberra, I'd say that eastern states folk definitely do associate SA with wine, but probably not as much as they should. I've not done a straw poll, but I suspect most wouldn't realise, e.g., that SA produces almost half of the nation's wine. Of course, the other problem is that people here think that 'good wine' also comes from the Hunter Valley... Sacre bleu!! :hilarious:

Anyhoo, you might have seen that the latest Grange is to be released shortly. Only the second vintage ever to be awarded 100 points. Big demand from the Chinese, not only because of their increasing thirst for premium wine, but also because of the lucky 8 in the vintage (2008). RRP has increased to $785, although I've seen one online store where they're taking pre-orders at $655. An instant profit, if you're looking to invest rather than drink...

http://www.adelaidenow.com.au/news/nati ... 6611988158
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Re: News & Discussion: Wine Industry

#11 Post by Maximus » Thu May 02, 2013 10:06 am

In line with my previously outlined theory about visits from the morning television weatherman, I was very pleased to see the Sunrise weather being presented this morning from Penfolds, complete with Eddie Bartholomew sipping the released-today 2008 Grange along with Peter Gago. Cheers!

Has anyone stumped up the moolah to buy a bottle or 12? :D
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Re: News & Discussion: Wine Industry

#12 Post by Wayno » Thu May 02, 2013 11:35 am

Unfortunately Grange is beyond my price range :-( especially now the chinese are driving the price higher.

Not wine related, but i saw a news article that more Cooper beer is sold now in NSW than in SA. Expats driving the market?
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Re: News & Discussion: Wine Industry

#13 Post by Wayno » Thu May 23, 2013 1:34 pm

Latest Barossa TV Advert - it's certainly out there. Love Nick Cave.



http://www.adelaidenow.com.au/travel/au ... 6648783626
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Re: News & Discussion: Wine Industry

#14 Post by Shahkar » Thu May 23, 2013 7:00 pm

Absolutely love it. :applause:

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Re: News & Discussion: Wine Industry

#15 Post by Dazzeland » Thu May 23, 2013 8:18 pm

Wayno wrote:Latest Barossa TV Advert - it's certainly out there. Love Nick Cave.



http://www.adelaidenow.com.au/travel/au ... 6648783626
I like it. It's quirky and can appeal to anyone especially the upper class, students and international tourists.

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