THERE will be no words to describe a re-branded South Australia - just a slick new logo.
Previous slogans have promised things such as a "brilliant blend" or a "gateway to the Outback" but SA's new brand will rely solely on a logo to sell the state.
Details of the news design are closely guarded but it was presented to Cabinet on Monday.
Premier Jay Weatherill will reveal the final product in an after-dark sound and light projection in Elder Park on March 6 that will be open to the public.
The team behind the brand, led by the Economic Development Board, decided not to pair the logo with a slogan to prevent it becoming rapidly out of date, and to ensure it could be used across government and the private sector in fields such as business, tourism and education.
The project budget will be revealed after it is launched. It is understood the money will come from existing budgets in such agencies as the Tourism Commission.
SA Tourism Commission marketing director David O'Loughlin said taglines were risky because they were often too limiting or open to misinterpretation.
"For example `SA: a brilliant blend' to many people meant wine, but it was actually intended to mean a brilliant blend of experiences," he said. "If you don't limit it to words, it's people's own imagination you're appealing to."
Mr O'Loughlin said brands based on simple design without a slogan were more recognisable and meaningful over time.
Mr Weatherill called for a new brand for the state during a trade mission to London in May, to clear up confusion about SA's location and what it has to offer.
"Too often, people are unaware of where South Australia is," he said.
"This brand will help South Australia be noticed in a way that sets us apart from other places."
Leaders of business, local government, community organisations and the media will this week receive invitations to the official launch in a marquee in Elder Park.
Mr Weatherill said it was important South Australians embraced the new brand and he encouraged people to join the public launch at Elder Park. A seven-minute audio-visual production will screen after 9pm and will be repeated on following nights.
Brand project leader Darren Thomas said most people who saw the brand - which has been designed by internationally recognised branding expert Ken Cato - would "get it straight away", but conceded others may be sceptical or uninterested.
The team has urged the public not to judge too quickly and to instead try to understand its meaning.
Mr O'Loughlin said while SA had "some great icons", such as the Barossa Valley or the Fringe Festival, the brand did not focus on one in particular but was intended to portray SA as a creative, innovative and "can do" place.
New SA Logo
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New SA Logo
http://www.adelaidenow.com.au/news/sout ... 6576551151
*Looks at Dyson Airblade Factory* "I say we take off and nuke the entire site from orbit, it's the only way to be sure"
Re: New SA Logo
i'm....speechless.THERE will be no words to describe a re-branded South Australia - just a slick new logo.
Opportunity is missed by most people because it is dressed in overalls and looks like work.
Re: New SA Logo
Why do I have a gut feeling that it will have something to do with the Sturt Desert Pea? I'm thinking something very much along the lines of the Bank SA logo... but modern.
Any views and opinions expressed are of my own, and do not reflect the views or opinions of any organisation of which I have an affiliation with.
Re: New SA Logo
That could look very smart if they go down that road. Similar to these very well known logos that are not only used for tourism but for government departments, sports, organisations and so on.[Shuz] wrote:Why do I have a gut feeling that it will have something to do with the Sturt Desert Pea? I'm thinking something very much along the lines of the Bank SA logo... but modern.
Or maybe the eagle will be used in a modern format?... Personally I think we need a change from the eagle
I do however like the current SA tourism logo and slogan, though we need a logo that will set as apart from other jurisdictions and make SA more noticeable. Time will tell
Whatever the outcome I hope it includes an advertising blitz nationally that is smart, simple and eye catching. Just take a look at the Adelaide Casino and Cleland Wildlife Park adverts at what could be produced.
Re: New SA Logo
EAGLE?!?crawf wrote:Or maybe the eagle will be used in a modern format?... Personally I think we need a change from the eagle
Re: New SA Logo
dsriggs wrote:EAGLE?!?crawf wrote:Or maybe the eagle will be used in a modern format?... Personally I think we need a change from the eagle
Re: New SA Logo
I always thought it was a wedge tail eagle, with the wings spread out and thought it fitted SA well. Though in actually fact after doing some research it's a white backed magpie!. After all these years thinking it was an eagle...dsriggs wrote:crawf wrote:Or maybe the eagle will be used in a modern format?... Personally I think we need a change from the eagle
EAGLE?!?
I did do most of my schooling interstate, so I do have an excuse. Ah well you learn something new every day.
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Re: New SA Logo
I've always been partial to the 150 jubilee logo that was designed by Lyndon Whaite in the 80s
Although that wouldn't be appropriate for the current brief. I'm confident of a good result, Cato Partners have an excellent reputation and the track record to match.
Although that wouldn't be appropriate for the current brief. I'm confident of a good result, Cato Partners have an excellent reputation and the track record to match.
Re: New SA Logo
The fauna emblem of South Australia is a Piping Shrike.
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Re: New SA Logo
Which is a white backed magpie.Hooligan wrote:The fauna emblem of South Australia is a Piping Shrike.
cheers,
Rhino
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Re: New SA Logo
I've always thought the Piping Shrikes would have been (and indeed still would be) a much better name for Port's AFL team than the Power.rhino wrote:Which is a white backed magpie.Hooligan wrote:The fauna emblem of South Australia is a Piping Shrike.
Just build it wrote:Bye Union Hall. I'll see you in another life, when we are both cats.
Re: New SA Logo
Which is called a Piping Shrikerhino wrote:Which is a white backed magpie.Hooligan wrote:The fauna emblem of South Australia is a Piping Shrike.
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Re: New SA Logo
Hooligan wrote:Which is called a Piping Shrikerhino wrote:Which is a white backed magpie.Hooligan wrote:The fauna emblem of South Australia is a Piping Shrike.
cheers,
Rhino
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Re: New SA Logo
Maybe we should base our logo on our animal emblem, which is the hairy nosed wombat.
Just build it wrote:Bye Union Hall. I'll see you in another life, when we are both cats.
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