New SA Logo

[Matt]

ImageUploadedByTapatalk1362566445.109986.jpg (21.82 KiB) Viewed 2738 times

[sydneysider]

Nobody else finds this logo really, really, really terrible?

[SRW]

I can't see how it follows on from the rhetoric that's been spouted over it, but it's workable as a symbol. Just not the icon I expected it would be.

[SRW]

[crawf]

I like it.

Though not sure if I like that video, there's just to much going on. They should of kept it simple and only highlighted the best things about SA.

[SRW]

Watching the reaction unfold across social media... and the reaction is primarily negative. Someone's already set up a protest page. Is this just Adelaide's 'horseville' tendency (naysaying), or is the branding genuinely underwhelming?

[dsriggs]

is the branding genuinely underwhelming?

That. There's nothing to the logo other than a map showing where SOUTH australia is. It's like somebody listened to the nonsense about tourists not coming to Adelaide because they don't know where we are, and decided to throw cash at the problem. We could've just screenshotted Google Maps & saved a load of money

As for that branding video, there's nothing really innovative, nothing really new, nothing we haven't seen before. Yawn.

[crawf]

A new logo was always going to stir controversy. Though what were people expecting?

[Norman]

This doesn't say to me that this is made for tourism, more the creation of a logo or brand for the state. Something that can be tagged on to advertising, to product labels and so on. Maybe even on our numberplates

[Will]

People overseas will now think 'South Australia' is a bank.

[Mants]

i know this is our logo but where is tasmania?

[Shahkar]

Love the video. Fast paced, shows vibrancy and would make me want to visit. Music makes it even more interesting. Definitely better than the last one. Seems like it is aimed towards younger people, which is good. Not sure about the logo though, guess its a bit different. Good different. But would not call it terrible.

[Matt]

http://www.brandsouthaustralia.com.au/a ... ook-LR.pdf

The bit towards the end where they discuss how they plan on using it is interesting.

Hated it at first but it's grown on me now that I've got the full picture and context.

[rev]

Fits right in with all the other logos..

Victoria..what's so great about this? It's just a bunch of letters on some skewed squares. Now this is boring.

WA..oh no, they've used a basic map of their state too!! At least ours has colours! The thick black line almost resembles some sort of gang sign made by cripps or bloods in compton with their fingers..

Queensland..the most colourful. Wow, a Q that doubles as a sun..I'm not sure if it's a logo for a fruit juice or a cheap brand of sunglasses and beach towels..?


It's not that bad to be honest. Nothing spectacular..but that doesn't mean it's crap.
It goes along with what they were saying and why they wanted to change it.
Part of the problem they highlighted was that people didn't know where South Australia was. Well, this logo makes it pretty obvious.
For that purpose, I think it will work very well.
For stamping on our exports, it will also work well.
At the end of a tourist promotion video, or as a small footnote thing on a tourist poster/banner/billboard, it will work well. Certainly looks better then the state government logo.

[Wayno]

yep, also liked the video - vibrant. Shows we have as good or better than other city/states. Also love the 'origami' effect as the logo is unraveled near the end of the video.

I can understand how some people will never like it, personally i envisage it working well. I also bet that red is just the starting colour. Variations will eventuate.